Juiced up Augmented Reality for a Juiced up VW.
VWJUICEDUP is a String-based augmented reality app, intended to use AR markers on billboards and transit shelters to help position the 2012 Volkswagen Beetle as an innovative take on a classic form by giving consumers an immersive experience thats as exciting and innovative as the car itself.
Credits:
Animation/Design: Bully! Entertainment
Agency: Red Urban
Client: Volkswagen Canada
© 2011 Volkswagen Canada Dramatization created using computer animation. Do not attempt. “Volkswagen”, the Volkswagen logo and “Beetle” are registered trademarks of Volkswagen AG. “Das Auto and Design” is a trademark of Volkswagen AG. Visit vw.ca or your Volkswagen dealer for details. European or US model may be shown.
Point the app at any VW billboard that has a black rectangle on it and enjoy!